Ward & Company works behind the scenes because your impact deserves all the attention
You know what you stand for. Now let’s focus on making sure your audience does too.
While a compelling mission is the foundation for everything that you do as an organization, it isn’t always enough by itself to set you apart or attract and retain a strong network of supporters. You need to build a captive audience.
Establishing a cohesive, purposeful identity and brand story, then conveying it with consistency across all of your print, digital and in-person touchpoints is vital to ensuring your stakeholders - including your own team - experience what your mission is all about, how it’s making your community a better place, and why it matters.
Capabilities
You advocate for others through your work every day. But who’s advocating for you? Acting as an extension of your team from project ideation through implementation, Ward & Company is the partner you can trust to help advance your strategic engagement efforts with clarity, conviction and creativity.
BRAND IDENTITY
MISSION, VISION, VALUES
BRAND AUDITS
BACKGROUND & DISCOVERY
POSITIONING
MESSAGING FRAMEWORKS
LOGO / VISUAL IDENTITY
BRAND STANDARDS
COLLATERAL DESIGN
FUNDRAISING
DONOR ENGAGEMENT STRATEGY
PRINT/DIGITAL APPEALS
GRANTWRITING
CRM IMPLEMENTATION
CAMPAIGN MICROSITES/ LANDING PAGES
CASES FOR SUPPORT/ FUNDER BRIEFS
EVENT BRANDING/MARKETING
COMMUNICATIONS
WEBSITE COPYWRITING
AUDIENCE SEGMENTATION & MESSAGING ALIGNMENT
E-NEWSLETTERS / EMAIL MARKETING
ADVOCACY & AWARENESS CAMPAIGNS
CONTENT DEVELOPMENT
CALENDAR PLANNING
BRAND MANAGEMENT
INTEGRATED MARKETING CAMPAIGNS
PRINT/DIGITAL DESIGN
WEBSITE / MICROSITE DESIGN
ANNUAL/IMPACT REPORTS
SOCIAL/DIGITAL ASSETS
PRESENTATIONS
EVENT COLLATERAL
ENVIRONMENTAL DESIGN
MARKETING MATERIALS
EVENTS
ANNUAL MEETING/ CONFERENCE PLANNING
FUNDRAISER/GALA PLANNING
ATTENDEE COMMUNICATIONS
BRANDING: NAMING/THEME/VISUAL IDENTITY
MARKETING STRATEGY
VENUE SOURCING/SELECTION
RFP/VENDOR MANAGEMENT
SOFTWARE IMPLEMENTATION
EVENT PAGE/SITE DESIGN
